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How to Set Up a Spotlight Page: Complete Walkthrough

Introducing Spotlight: AskSpot’s AI-Powered Interactive Microsite

Spotlight is a personalized, AI-driven microsite designed to help you present your brand, services, and offerings in a dynamic and engaging way. Unlike traditional websites that rely on static content and complex navigation, Spotlights offer an interactive experience where users can get to know you, engage with your AI assistant, and take action—all within seconds.

What Is a Spotlight?

A Spotlight is your branded AI-powered page that acts like a smart, conversational landing page. Users can instantly view your profile, watch an intro video, explore your services, download brochures, and even book appointments—all guided by an intelligent chatbot. Instead of passively browsing content, visitors engage in real-time conversations.

Spotlights are especially useful at events or meetings where you want to make an impression quickly. Rather than handing out a business card and hoping for a follow-up, you can share a QR code that leads directly to your Spotlight—instantly showcasing who you are and what you offer.

Key Features

  • Interactive Profile: Add a photo or intro video, profile description, and social media links. Visitors immediately see who you are and can connect with you across platforms.

  • Customizable Header: Upload a logo, business name, call-to-action buttons, and quick-access links to media, listings, or contact forms.

  • Built-in Chatbot: Guide visitors through your offerings using a custom-trained AI assistant. Users can ask questions, explore services, or book appointments in a conversational flow.

  • Channels: Offer actionable options like “Take a Virtual Tour,” “View Available Listings,” or “Pre-Qualify for a Mortgage” through quick-access buttons.

  • Theme Customization: Match your branding by choosing from preset themes or creating your own color schemes.

  • AI Configuration: Control how your AI assistant responds by defining tone, role, and behavior.

  • Embed and Share Options: Use direct links, embed codes, or full-screen views to integrate your Spotlight across platforms.

  • Analytics and Data Export: Track how users interact with your Spotlight and export chat or form data for lead follow-up.

Use Case Example

One example featured in the launch video is a Spotlight for Blue Horizon Realty’s agent, Jessica Park. Her Spotlight includes a branded header, custom links, profile image, YouTube video, a friendly AI assistant, and action channels like listing tours and mortgage forms. In less than a minute, prospects can learn who she is, view listings, and book a call—without ever leaving the Spotlight.

Why Choose Spotlight?

Compared to static websites or simple landing pages, Spotlights offer a more personal and efficient way to present yourself. You can engage leads instantly, provide tailored experiences, and turn attention into action through conversation.

Whether you're a real estate agent, consultant, coach, or content creator, Spotlights let you put yourself—and your brand—in the spotlight.

For more help setting up your Spotlight or using advanced features like the Flow Builder, contact support@askspot.ai.

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